Reads the page
Every story gets its topics, such as oil, chips or shipping, and the ad follows the story. A reader on a tanker story sees a shipping ad.
Ads that read the page.
A contextual ad network for news sites. One script tag, one decision per page, under 100 ms, no personal data.
Story topic
Ad unit
The page
Picking a live story from Monitor The Situation.
Output
Request
POST /ldn/decide incontent_1 336x280
Response
waiting for the decision
A real decision from the live service for a live story, sent from our server and marked as a demo, so it never counts as a view or a click. The time is the round trip from our server. The page class is the service's own context for that page.
Live on Monitor The Situation, sponsored by Unusual Whales.
Speed
Faster than the ads it replaced
Atlas against Google Display Network on the same Monitor The Situation pages.
Google Display NetworkAtlas
p50p99
Measured on Monitor The Situation pages, 2026-09-28, from a US browser.
How it works
Built for the page, the reader and the sponsor
One script tag on the page. Atlas reads the story, picks the ad and draws it in the slot, in the tag's own templates.
Learns from every view
Views, clicks and closes feed back into which creative runs on which kind of story.
Respects readers
No personal data, no profile of the reader. Sensitive stories only get neutral ads, and every ad can be closed.
Reader safety
Safe for the reader, safe for the page
The rules Atlas runs by on every page, for every reader.
No personal data sold. Atlas picks the ad from the page, not from a profile of the reader.
Global Privacy Control honored. The tag reads the browser's GPC signal and sends it with every decision.
No ads in the EU, UK or CH. Readers there get no Atlas ad; the slot stays empty.
Sensitive pages, neutral ads only. Stories about war, disasters or harm only get the neutral tier: plain brand ads with no tickers.
Why this ad. The i in the corner of every ad opens a page that says why it was shown.
Mute and frequency caps. Close an ad and it stays gone for 30 days. Caps keep one reader from seeing the same ad too often.
The service
One decision per page, about a millisecond of compute
The tag asks once for every slot on the page. The service reads the page's context, picks a creative for each slot and answers. Most of the wait a reader sees is the network; the choice itself takes about a millisecond.
The Atlas globe
- 91msDecision time at the median, from a US browser
- 215msDecision time at the 99th percentile
- 0.23sUntil the first ad is on screen
- 100%Of Atlas slots showed an ad
- 1siteLive today: Monitor The Situation
Measured on Monitor The Situation pages, 2026-09-28, from a US browser.
Put Atlas on your site.
One script tag and a div for each ad slot. That is the whole install.
Talk to us